The brand reset that became the sales reset.

Hyundai couldn’t shake its decades-old perception despite being ranked above Honda and Toyota in overall quality. In focus groups, people would almost pay double for a Hyundai if the badge wasn’t revealed. Clearly, a brand reset was in order. The wildly successful campaign quickly put Hyundai in a sales leadership position when almost all other car companies were having their worst years ever.

 
 
Salt Lick Logo
 
Salt Lick Gift Pack Closed
Salt Lick Gift Pack Open
 
Salt Lick Shirts
 
Salt Lick Menu Back
Salt Lick Menu Front
 
Salt Lick Business Suite
 
 

Strategy

Identity Design

Packaging

Photography Direction