Work done prior to DIKO.

Going out is your civic duty.

Gallo’s new vodka was ready for it’s debut. But how do you position a new spirit in a saturated market? The answer was on the bottle. New Amsterdam is every city, every town. And when you’re in your twenties it’s your duty to go out and enjoy the place you live. New Amsterdam quickly became the third-highest selling vodka.

 
 
 
 
 
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Strategy
Billboards

Art Direction
Photography Direction

Copywriting

Broadcast TV