Hyundai
Hyundai couldn’t shake its decades-old poor perception despite being ranked above Honda and Toyota in overall quality. In focus groups, people said they'd pay double for a Hyundai when the badge wasn’t revealed. Clearly, a brand reset was in order. The wildly successful campaign quickly put Hyundai in a sales leadership position when almost all other car companies were having their worst years ever.
During the financial crisis, Hyundai launched the Genesis, its first true luxury sedan, at the North American International Auto Show. Positioned against Lexus and Germany’s elite brands, the Genesis marked a bold new era for Hyundai by proving it could outclass rivals with greater quietness, refinement, and speed. Despite global economic uncertainty, the launch became the most successful in company history, earning J.D. Power’s “Car Launch of the Year” honor.
During the financial crisis, Hyundai launched the Genesis, its first true luxury sedan, at the North American International Auto Show. Positioned against Lexus and Germany’s elite brands, the Genesis marked a bold new era for Hyundai by proving it could outclass rivals with greater quietness, refinement, and speed. Despite global economic uncertainty, the launch became the most successful in company history, earning J.D. Power’s “Car Launch of the Year” honor.
During the financial crisis, Hyundai launched the Genesis, its first true luxury sedan, at the North American International Auto Show. Positioned against Lexus and Germany’s elite brands, the Genesis marked a bold new era for Hyundai by proving it could outclass rivals with greater quietness, refinement, and speed. Despite global economic uncertainty, the launch became the most successful in company history, earning J.D. Power’s “Car Launch of the Year” honor.
During the financial crisis, Hyundai launched the Genesis, its first true luxury sedan, at the North American International Auto Show. Positioned against Lexus and Germany’s elite brands, the Genesis marked a bold new era for Hyundai by proving it could outclass rivals with greater quietness, refinement, and speed. Despite global economic uncertainty, the launch became the most successful in company history, earning J.D. Power’s “Car Launch of the Year” honor.
Short online-only videos focused on the Genesis’s powerful 0-to-60 acceleration, letting viewers feel just how quick it was.
Short online-only videos focused on the Genesis’s powerful 0-to-60 acceleration, letting viewers feel just how quick it was.
Short online-only videos focused on the Genesis’s powerful 0-to-60 acceleration, letting viewers feel just how quick it was.
Short online-only videos focused on the Genesis’s powerful 0-to-60 acceleration, letting viewers feel just how quick it was.
