Reebok
Reebok approached DIKO to create their new season’s online Lookbook, with the goal of building an experience that was inventive, beautiful, and nothing like a typical fashion site. We created the interactive site “Move,” where athletes performed with a tilt of the iPad or phone, a never-before-done video interaction. Viewers could swipe or move their device to put the models into action, showcasing the apparel in motion. Tapping any item brought up product details and the option to shop instantly. Fully shareable, it integrated seamlessly into Reebok’s consumer-facing website.
After launching the Lookbook, Reebok asked us to create a video for their new BareMOVE apparel system. With strategic seam placement, reduced bulk, and cooling materials, the line let athletes move freely without anything getting in the way. It was almost like wearing nothing at all, which inspired our BareMOVE concept. DIKO’s official policy is that we don’t recommend working out in the nude, but if you want the next best thing, this is it.
After launching the Lookbook, Reebok asked us to create a video for their new BareMOVE apparel system. With strategic seam placement, reduced bulk, and cooling materials, the line let athletes move freely without anything getting in the way. It was almost like wearing nothing at all, which inspired our BareMOVE concept. DIKO’s official policy is that we don’t recommend working out in the nude, but if you want the next best thing, this is it.
After launching the Lookbook, Reebok asked us to create a video for their new BareMOVE apparel system. With strategic seam placement, reduced bulk, and cooling materials, the line let athletes move freely without anything getting in the way. It was almost like wearing nothing at all, which inspired our BareMOVE concept. DIKO’s official policy is that we don’t recommend working out in the nude, but if you want the next best thing, this is it.
After launching the Lookbook, Reebok asked us to create a video for their new BareMOVE apparel system. With strategic seam placement, reduced bulk, and cooling materials, the line let athletes move freely without anything getting in the way. It was almost like wearing nothing at all, which inspired our BareMOVE concept. DIKO’s official policy is that we don’t recommend working out in the nude, but if you want the next best thing, this is it.
