Nest

Client
Nest
Role
Strategy, Design, Copywriting, Motion Graphics, Video Production

Nest has always made smart homes smarter, and for its new line of security cameras, our strategy was simple: Nest Cam IQ knew the difference between welcome and unwelcome. Breaking into a fear-based category, we kept the brand’s feel-good vibe while still getting across a serious point. By leaning into wit instead of worry, we introduced a whole new level of smart security through OOH and video ads.

*WOW*
COOL
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Play
Reebok
https://player.vimeo.com/progressive_redirect/playback/1129345396/rendition/1080p/file.mp4?loc=external&log_user=0&signature=e6ee357da3ef9aedff21df2e760f397397863f940c8c37870ee7cfb6dcb769f5
Rumpl
https://player.vimeo.com/progressive_redirect/playback/1122002575/rendition/1080p/file.mp4?loc=external&log_user=0&signature=71ea68f092d7afa80f5dc805594ee7a722c973f1b7ce0e19345b8251a773983a
Symantec Brand
https://player.vimeo.com/progressive_redirect/playback/1121953627/rendition/1080p/file.mp4?loc=external&log_user=0&signature=22824e3de7ed31a4f9919206704fc65051382214797b281023e98eb7c759a9b5
WARRIORS
https://player.vimeo.com/progressive_redirect/playback/1122035278/rendition/1080p/file.mp4?loc=external&log_user=0&signature=b0ffaa55ed9b1d7ac0bb83ad09f41e91c3237135a3063ceda7ee96f094f309fc
FASTLY
https://player.vimeo.com/progressive_redirect/playback/1121931713/rendition/720p/file.mp4?loc=external&log_user=0&signature=5654a9d06a95e6adb6ad7530a380dbaa25c04393f5abb958545db9f0c6a4883c
Google Pizza
https://player.vimeo.com/progressive_redirect/playback/1121950594/rendition/720p/file.mp4?loc=external&log_user=0&signature=7238794ca4c6ca74f845e51dc117c96a4081d22b15db1b9ef3a78a6da80dfab1
Hyundai
https://player.vimeo.com/progressive_redirect/playback/1136655021/rendition/1080p/file.mp4?loc=external&log_user=0&signature=1efd6d2781602dd0ffc061ebeaf5da5368ce69510269e6e8dc2428ac372fc11e
iMeet
https://player.vimeo.com/progressive_redirect/playback/1121958410/rendition/1080p/file.mp4?loc=external&log_user=0&signature=fa9c7e4fb61a166f5bf8a6431c27078dfa39b90f4ef4c16fa39ce6af2d0d0169
New Amsterdam Vodka
https://player.vimeo.com/progressive_redirect/playback/1121952177/rendition/720p/file.mp4?loc=external&log_user=0&signature=f114cc338417e2edbfbecf410dd0ac1ef9eca42b3aec5005aaa0e3a140a48fbc
Slavery Footprint
https://player.vimeo.com/progressive_redirect/playback/1138676850/rendition/1080p/file.mp4?loc=external&log_user=0&signature=a748318ccaf3449f7a48a5c31d854795d5f864856f0be0dc7ec6fbfd0fe8755f
Symantec F1
https://player.vimeo.com/progressive_redirect/playback/1138232475/rendition/source/file.mp4?loc=external&log_user=0&signature=7439e832cf26c50ff06b3d6eda7fc0b96da25bce365d90c9bcd044fa13775f99
Amazfit
https://player.vimeo.com/progressive_redirect/playback/1138196431/rendition/1080p/file.mp4?loc=external&log_user=0&signature=c400cab37c3cad6754230f56e5303ab2b963afbb1dd056836a47d91441c6f39a
Nest
https://player.vimeo.com/progressive_redirect/playback/1122031527/rendition/1080p/file.mp4?loc=external&log_user=0&signature=18cbc790fbd231565a73cf64540596b0a632ffc61a293a095115e205d424b913
*WOW*
COOL