WARRIORS
The previous season had been challenging for the Warriors. New ownership was looking for new results. This season they started training very hard and very early.
We went in behind the scenes to give people a taste of just how hard the Warriors were training. To help bring the support of the entire Bay Area, we called them the Bay's team and let everyone know the Bay's team was ready.
Once the Warriors became a contender, the fans deserved a lot of credit for their success. Rather than just shooting spots that say as much, we made the entire process of creating commercials fan-based. We created an open casting call for fans, turned it into an event at team headquarters, and relied on local news coverage and social media to get the word out. Finally, we put the actual fans in the spots which made them recognizable at games.
Once the Warriors became a contender, the fans deserved a lot of credit for their success. Rather than just shooting spots that say as much, we made the entire process of creating commercials fan-based. We created an open casting call for fans, turned it into an event at team headquarters, and relied on local news coverage and social media to get the word out. Finally, we put the actual fans in the spots which made them recognizable at games.
Once the Warriors became a contender, the fans deserved a lot of credit for their success. Rather than just shooting spots that say as much, we made the entire process of creating commercials fan-based. We created an open casting call for fans, turned it into an event at team headquarters, and relied on local news coverage and social media to get the word out. Finally, we put the actual fans in the spots which made them recognizable at games.
Once the Warriors became a contender, the fans deserved a lot of credit for their success. Rather than just shooting spots that say as much, we made the entire process of creating commercials fan-based. We created an open casting call for fans, turned it into an event at team headquarters, and relied on local news coverage and social media to get the word out. Finally, we put the actual fans in the spots which made them recognizable at games.
